With so many mattress types in the market with their long list of pros and cons, it’s easy for shoppers to get confused about which mattress type and brand to purchase. However, one of the major factors modern consumers are looking into when purchasing a new mattress is if it can provide some health benefits, aside from its primary function of giving comfort and support.
The Marketing Power of ‘Organic’
More than just a good night’s sleep, buyers are looking for products that can actually help prevent them from getting sick. For this reason, organic mattresses have the marketing edge as almost everything labeled ‘organic’ seem to entice the health-conscious consumers to choose their products instead of the more conventional brands.
The term ‘organic’ is already almost synonymous to the definitions of ‘wholesome’ and ‘positive’ – something that is definitely good for your health. Unfortunately, even mattress manufacturers tend to use the label ‘organic’ too loosely as some try to market mattresses that use pesticide laden cotton fibers as one. They are not technically wrong, as the cotton fibers came from natural sources, but the fact that it has been in contact with toxic pesticides certainly defeats the purpose of consumers looking to buy a truly organic mattress.
To settle this dilemma, stores that carry organic mattresses advise their clients to look for mattresses certified by globally-renowned organizations such as the Global Organic Textile Standard (GOTS) and Global Organic Latex Standard (GOLS). The products that proudly bear the logo of either of these two organizations are what marketers call certified organic mattresses.
Why consumers are steering clear of conventional mattresses
As it is the centerpiece of any bedroom, mattresses shouldn’t just depend on how good or luxurious it looks. Most mattress stores actually encourage their clients to do a comprehensive ‘rest test’ and actually ask their salespersons pertinent questions regarding the certifications and possible health benefits of their chosen mattress.
The main concern regarding conventional mattresses is the fact that they are mainly processed using several harmful chemicals that tend to off-gas regardless of the mattress’ age. Chemicals like formaldehyde, flame retardants, and polyurethane as just a few of the problematic chemicals that bed buyers tend to run away from.
The gases that these chemicals release are suspected to be the main causes of the increasing incidence of asthma and other respiratory illnesses among kids. Despite most consumers giving their brand new mattress a good airing, it usually takes time for the off-gas aroma to go away (just think new car smell).
Despite the fact that certified organic mattresses cost significantly higher than conventional mattresses, the peace of mind that a purchase imparts to their buyers makes the few extra dollars’ worth the investment.
Sources
Natural Alternatives to Conventional Mattresses, MotherEarthNews.com
How to Date a Mattress, BetterSleep.org
